About Us

EMCA LLC provides experienced management, strategic marketing and business development consulting services. With decades of experience ranging from startups to multi-national corporations, we work with clients to develop and implement sustainable growth engines, utilizing their company strengths, aligned with customer needs and accounting for the competitive landscape. References available on request.

C. Andrew Poon, Principal & Founder started his career with Schlumberger in Latin America. He has since worked and consulted for startups, mid-sized and international companies in Canada, the Middle East, Europe and the USA. Andrew has a B.Sc, M.Sc, MBA and is a member of SPE, IEEE and IET. 

Strategy ".... broad formula for how a business is going to compete, what its goals should be, and what policies will be needed to carry out those goals... Michael Porter, 1980".

Strategy typically involces two major processes: (i) strategic planning to assess the market with respect to company strengths, customer needs, the competitive landscape, articulating goals and developing guiding policies (ii) action plans to achieve the established goals.